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Hi, my name is Oona O'Brien
I'm a Service DesignerDesign researcher 
at Lloyds Bank with four years of international experience across finance, insurance, and telco.

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Nice to meet you

I’m passionate about design advocacy and strategy, with a focus on optimising services through research-informed insights—whether shaping investment products in the UK, or refining insurance claims communication in Canada.

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Claims experience

Improving the auto-accident claims process for drivers across Canada, this project focused on creating a clearer and more supportive communication journey for customers—making each step easier to understand and more reassuring during a stressful time.

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Smart home app

Redesigning smart home features for one of Germany’s largest electrical installation providers, this project focused on helping users better understand and control their energy usage through geofencing—making connected devices more supportive of sustainable living.

Download my CV

Let's connect

Don't hesitate in getting

in touch !

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